Q: How did you get into blogging?
It all started around 12 years ago, when the very first fashion “bloggers” became big - Le Blog de Betty from Paris is my earliest memory of a fashion blogger, as well as Chiara who later became a friend through the industry. I knew my way around WordPress, have ALWAYS been obsessed with fashion, and did photography from a very early age, so it was kind of a perfect storm where everything turned into “Thefashionguitar.com” which became a daily blog about fashion, trends, my looks, shows, events etc. I lived in London at the time - when Cara was signing Burberry, which was my fashion event, and first fashion show - but zero connections or experience, so I just blogged and blogged. Every single day after work, weekends, I was fully dedicated and exploring this “new” industry figuring out how to make my mark. Until today this is the case. In an ever-changing environment you have to. I think it will never become less exciting to me, I simply love what I created and it’s something I am so proud of!